Let’s have a real, behind-the-scenes talk.
We’ve been in business since 2018, and when we look back at the last eight years, our hearts are completely full. We have poured our souls, our late nights, and our coffee budgets into keeping TwistedMoms.com alive. Every single time you ask for a specific style, we listen. Every time you give us feedback, we hunt down exactly what you need. We pride ourselves on boutique-quality pieces and a level of personal care that you just can't get from a massive corporate giant.
You aren't just order numbers to us. You are the reason we get to do what we love, and we are endlessly grateful for the loyalty you've shown us year after year.
But lately? It feels like we are screaming into a void.
For nearly a decade, we relied on Facebook and Instagram to stay connected with you. We loved sharing new arrivals, posting silly memes, and celebrating life's milestones together. But the truth is, the social media landscape has completely changed.
The Algorithm Tax on Small Business
It is incredibly frustrating to realize that these platforms are no longer built to support small, independent businesses. It doesn't seem to matter how long we've been around, or how deeply we care about our community. The current algorithms have decided that unless we are constantly feeding money into paid ads, our posts simply won't be shown to the people who actually want to see them.
We have over 2,200 beautiful followers on our Facebook page, but on any given day, the platform might only show our posts to a tiny fraction of you. It breaks our hearts to know that you might be missing out on updates simply because we aren't paying a corporate tax just to reach the people who already chose to follow us.
As a small business, we don't have a million-dollar ad budget. We choose to put our money into high-quality fabrics, fast shipping, and keeping our prices fair for you.
Help Us Protect Our Village. We aren't going down without a fight, but we need the village that built us to help us keep going. If you want to help us get our name out there to more people, it doesn't cost a dime. You can help us bypass the paid-ad trap in three quick, powerful ways:
- Interact with our posts: Every single like, comment, or share tells the algorithm, "Hey, this small business matters!" and forces it to show our clothes to more eyes.
- Share your look: Next time you get a package from us, snap a quick picture and post it to your own page. Your word-of-mouth recommendation is worth more than any paid ad money can buy.
- Join our email list: This is the best way to stay close. When you sign up for our emails, no algorithm can stand between us. You get the first look at new arrivals and exclusive discounts directly from our family to yours.
From the bottom of our hearts, thank you for standing by us since 2018. We promise to keep bringing you the quality styles that make you feel completely confident—we just need a little of that community magic to make sure the world gets to see them!
XOXO
Twisted Moms
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